07 Jan Fracino Case Study
Fracino is a renowned British manufacturer of commercial and domestic espresso machines, with over 60 years of experience in the industry.
Recognised as a brand leader with a flair for innovation, they export their products to over 70 countries across five continents. All Fracino machines are manufactured in their Birmingham facility, where the entire production process is managed in-house. This includes design, sheet metal fabrication (laser cutting, bending, and welding), CNC machining, and production testing.
The Challenge
In their efforts to develop a new range of high-end domestic machines, Fracino aimed to introduce manufacturing processes and finishes not typically associated with their machines, such as wooden inlays in side panels. To achieve this, they sought advanced equipment capable of delivering high precision and versatility.
Why HPC Laser?
In July 2024, HPC Laser visited Fracino’s manufacturing facility in Birmingham to demonstrate their latest machines. Fracino’s team was thoroughly impressed by the performance, affordability, and versatility of HPC Laser’s equipment. This enabled them to purchase three machines instead of just one, marking a significant upgrade in their manufacturing capabilities.
Fracino shared their thoughts on the demonstration:
“The demonstrations exceeded our expectations, and we were impressed not only by the performance of the machines but also by their affordability. This allowed us to purchase three machines instead of just one.”
The Machines and Their Impact Fracino’s new HPC Laser machines include the LSE110 Fibre Laser Marker, LSW2000 Fibre Laser Welder, and CNC6090 Router. Each machine has played a pivotal role in improving their production processes:
- Enables permanent marking of serial numbers on safety valves.
- Replaces the need for adhesive labels, enhancing durability and efficiency.
- Significantly enhances fabrication capabilities.
- Complements their existing robotic fibre welder by producing high-quality welds on components unsuitable for robotic welding.
- Opens up new design possibilities by allowing the incorporation of alternative finishes, such as wooden inlays, into their coffee machines.
- Facilitates rapid prototyping and small bespoke batch production.
Fracino’s Final Thoughts
Fracino expressed great satisfaction with the entire process, from initial demonstrations to the installation of their new machines. Here’s what they had to say:
“The entire purchasing process was excellent. Everyone we dealt with at HPC Laser was helpful and professional, and any questions we had were answered promptly. The demonstrations were carried out with great attention to detail, and we left confident that we had made the right decision.”
While still exploring the full capabilities of the machines, the positive impact on their business is already evident:
“It’s too soon to determine whether we’ll need additional machinery, but without question, we will be reaching out to HPC Laser if we do. Overall, we are more than satisfied with our purchase. These machines have exceeded our expectations and are delivering significant value to our business.”
Conclusion
Fracino’s investment in HPC Laser’s machines marks a new chapter in their manufacturing journey. By embracing advanced laser and CNC technologies, they have enhanced their production capabilities and opened the door to innovative design possibilities, ensuring their continued success in a competitive market.
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